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We are Going to Need a Bigger Boat

It's fair to say that social media has never really been my thing. I admire the people who are able to have such strong opinions and never seem to doubt what they are saying. Even following people on Twitter makes me slightly uncomfortable in a weird internal sort of way.

It’s not that I’m introverted, as I’m more than comfortable voicing my opinions in work about design and product direction (no doubt to the annoyance of my teammates). Yet, sit me in front of any social media platform and I struggle to think of a single interesting thing to say.…. If you’re bored at this point, I’ve probably proved my point.

What does this self critical analysis of my failings in social media have to do with Team Today? A lot it seems.Making products is easy if you’re willing to put the hard work in, it’s a straightforward pattern that I've been repeating for years and for the most part, it works. Whether or not it’s the right product, the right moment or the right fit is debatable but making them isn’t an issue.

Sales and marketing are where it gets hard.

I’ve recently found a new respect for all the marketing colleagues I’ve previously worked with. I typically sit in a product team surrounded by developers, researchers and product owners. Safely siloed away from the marketing team unless called upon for new layouts, a landing page or some assets. The two worlds often operate in near-total isolation, I know it shouldn’t be like that but in reality, it often is. Marketing teams often left thinking what are the product team up to? How can it take so long to build a simple website?

Product teams moaning about marketing, “they don’t understand agile processes or iterative development?”

As a team of two, myself and Andy have to wear many hats, marketing being one. It’s now you realise how symbiotic the relationship needs to be and the unbelievable amount of work and effort that marketing put in just to get someone to the shop window, let alone getting them through the door. As for sales, well, I’ll save that for its own article.

As we progress Team Today I’ll be sharing my thoughts on our marketing approach. We’ve got some experiments coming up with ads where we’ll be experimenting with messaging to articulate our value proposition. Our target market is small and medium-sized businesses that are adopting flexible work patterns. This sounds great in principle, but how do we get our message to them and ensure it's the right person receiving the message to have a view? If you're reading this and work in marketing, any advice is greatly appreciated.

I intend for us to share as much as possible during our continued development of Team Today. Blog posts allow us to do that, and we’ll try to keep the flow of articles pretty regular.

But if Team Today continues to grow then the first role we create should, and probably will be in marketing… then Andy and I can retreat back to our product team :)

Thanks for stopping by and reading.

Robin Gibson
Founder and Director of Design

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Really useful tool

AM

Anna Morgan

WRNA

Team Today has been so useful for our team to keep in the loop with everyone's whereabouts across multiple office locations and easily be able to gauge desk space. Really recommend this particularly for dispersed teams and hot desking booking purposes, It's really easy to use and handy that it syncs to the outlook calendar so prevents duplication

Mon, May 19, 2025

Simplicity & Value at its finest!

GH

Georgia Hetherington

DVV Media

This app is just perfect for organising hot desking & meeting rooms in our office. It syncs to our Outlook and is simple enough for people to use with virtually no training, but still has the capabilities to configure it to our specific requirements. The people at Team Today are friendly, professional, and extremely helpful offering a perfect solution without being over-priced!

Tue, May 21, 2024

Indispensable Tool

TC

Tim Cunnell

EPR

Since covid by business has adopted a hybrid working policy, and we quickly realised this new way of working posed new challenges as we struggled to keep track of colleagues' whereabouts. After looking at several tools we selected Team Today because of the way it integrates with Microsoft Teams and Outlook so effortlessly and provides a clear at-a-glance view of where our staff are. The support from Team Today has always been excellent (although we've needed very little help as the platform is very reliable and easy to use). And new features are always being added which always add value to what is already a tool that has become part of our business, and certainly one we could not be without.

Fri, Dec 20, 2024

Really great, cost-effective tool!

SS

Steven Searle

Mustard Research

Simple but very effective! They're continually developing too so there's so much more to come. Outside of using Team Today to track people's whereabouts it's a fantastic tool for managing annual leave. I transitioned our company to this (from the dreaded Excel sheets) and it's far simpler to manage; there are reports available, it's easy to change people's yearly allowances, add company/bank holidays etc. Looking forward to seeing what the next few years has in store on the development front!

Fri, Oct 25, 2024

Fantastic functionality & customer service

JG

Jen Guy

Galapagos Conservation Trust

As a small charity we have had a fantastic experience using this. It is incredibly affordable. The seamless integration with Teams is very useful, we have had little-to-no teething problems across the team (which for IT related things is quite impressive!). Any time we have had an issue or question it has been responded to with efficiency. The team are extraordinarily helpful! Would definitely recommend.

Fri, Jun 13, 2025

Excellent App

CH

Chirine Harb

Captial Asset Management

This app was so easy to install and navigate - It's an excellent way to find out which teams are in the office on a specific day. The intuitive design and seamless functionality are a testament to the design team's understanding of their customer, and the integration into Teams is perfect. Their customer service is exceptional, with queries and requests being promptly and efficiently addressed. I highly recommend using this app to navigate the complexities of remote working and having an office. Thank you

Wed, Jul 3, 2024

Really useful tool

AM

Anna Morgan

WRNA

Team Today has been so useful for our team to keep in the loop with everyone's whereabouts across multiple office locations and easily be able to gauge desk space. Really recommend this particularly for dispersed teams and hot desking booking purposes, It's really easy to use and handy that it syncs to the outlook calendar so prevents duplication

Mon, May 19, 2025

Simplicity & Value at its finest!

GH

Georgia Hetherington

DVV Media

This app is just perfect for organising hot desking & meeting rooms in our office. It syncs to our Outlook and is simple enough for people to use with virtually no training, but still has the capabilities to configure it to our specific requirements. The people at Team Today are friendly, professional, and extremely helpful offering a perfect solution without being over-priced!

Tue, May 21, 2024

Indispensable Tool

TC

Tim Cunnell

EPR

Since covid by business has adopted a hybrid working policy, and we quickly realised this new way of working posed new challenges as we struggled to keep track of colleagues' whereabouts. After looking at several tools we selected Team Today because of the way it integrates with Microsoft Teams and Outlook so effortlessly and provides a clear at-a-glance view of where our staff are. The support from Team Today has always been excellent (although we've needed very little help as the platform is very reliable and easy to use). And new features are always being added which always add value to what is already a tool that has become part of our business, and certainly one we could not be without.

Fri, Dec 20, 2024